Venue Studies are designed to assist counsel in learning the specific nuances of a venue they are either unfamiliar with, or have some concerns about relative to the critical issues in their cases.

Like Attitude Surveys, the most common reason to incorporate a Venue Study into your pre-trial research is to consider a Change of Venue.  Other reasons are to educate counsel on venue demographics, geography, population, culture, and histories of jury verdicts.

Venue Studies and Attitude Surveys are better resources when utilized simultaneously.  Venue Studies provide general knowledge and perceptions while Attitude Surveys, coupled with Venue Studies, provide counsel with the well-rounded knowledge necessary to lay a foundation for getting a case moved to another venue or in preparing a case that will have juror appeal.