Focus Groups are recognized as invaluable tools for qualitative research.  Focus groups are extremely effective in generating meaningful information about public perceptions and attitudes.  Skillfully moderated focus groups are an integral part of JDL’s pre-trial research.

Focus Groups can be conducted with or without the assistance of counsel.  In the absence of counsel, JDL’s trial consultant serves as a neutral arbitrator.  When counsel participates, he or she assumes the role of a neutral arbitrator and operates under the direction of JDL’s trial consultant when questioning surrogate jurors on critical issues.

The first step in the process is for counsel and JDL’s trial consultant to review all relevant case materials and draft a research questionnaire that covers each critical issue of the case for both plaintiff and defendant(s).

The next step is for JDL to recruit the jurors and select an appropriate research facility.

On the day of the research, JDL’s trial consultant conducts a preliminary evaluation of the group dynamics and individual juror characteristics.  The results of this preliminary psychological assessment determines how JDL’s trial consultant and/or counsel initiates the research and how the case specifics are provided to the jurors, for optimum results.

When the research is completed, JDL provides counsel with audio and/or videotapes of the research, as well as a comprehensive report that includes issue analysis and recommendations.

Focus groups are an inexpensive resource for designing arguments and fine-tuning problem areas.