Attitude surveys are most often used when a change of venue is considered.  Other popular reasons to use attitude surveys include the following:

1.  Efforts to streamline discovery;
2.  Efforts to determine the appropriate expert witness for a case;
3.  Efforts to design meaningful direct and cross examination of witnesses;
4.  Efforts to develop voir dire questions that incorporate all facets of a case.

The protocol for designing attitude surveys is dictated by case specifics including the following:

1.  High Profile Case / Public Perception
2.  Media Coverage
3.  Political and/or Delicate Subject Matter
4.  Venue Specifics
5.  Jury Verdict History
6.  Background & Opinions of opposing counsel/firms

Attitude Surveys are commonly the first step in attempting to deal with thorny issues on civil cases with high-risk exposure.